Ever since I picked up my Apple TV (or more like herself bought me an Apple TV) a year ago this week, I’ve been hoping to get a Netflix account. Then in October it was announced the Netflix were coming to Irish shores in 2012 with no definite launch date set. I figured March / April time might be good. It turned out to be today.
Opening its doors this morning, I’ve already got my Netflix account set on the iPad, Xbox and more importantly, the Apple TV, joining the new TV that arrived in the house for Christmas. If you’ve got a Wii in the house you can also put it to movie use after a fun day’s gaming.
Initial Reactions
My initial reaction, from a web design standpoint anyway, is that the main website is pants – but it works. There’s nothing fancy about logging into the Netflix website, no amazing bells, whistles, fancy flashing graphics, entertainment news or trailers. Instead, you’ve got a very simple layout for picking through and searching movies by name, actor or genre to stream on your PC or Mac. The interface is also similar for streaming via Xbox, iPad or other mobile devices. The winner on that front is Apple TV with the library functioning exactlty like Apple’s own when it comes to browsing and searching for something to watch and for me, it’s likely to be the biggest player in the house when it comes to consuming what Netflix has to offer.
Regarding content, you’re not going to find all of the latest releases to stream – in fact you might not find any of them. As Netflix continues to strike agreements with the likes of MGM, Sony and other big picture houses, more content will come on board for the Irish and UK markets. Outside of your American block buster shows like The Office, Weeds, Breaking Bad, 24, Prison Break (ok, might be rolling back the years there in terms of examples), there’s also a healthy helping of content from Channel 4 and ITV including older runs like Cracker and Prime Suspect.
It Suits My Viewing, And Wallet
Netflix suits my viewing habits, absolutely. I’m not a TV schedule person. Maybe when I was in college and I could tell you exactly what was going on in Emmerdale, Coronation Street and EastEnders (I lived with 4 girls who were soap junkies in my first year in Waterford) but nowadays the only thing I could tell you the time of is the Six One news as its in the title. As it is, most of my TV viewing in recent years has been from downloads from shared sites or streams from dodgy TV forums where you may or may not get the episode you’re looking for and the quality can be rather questionable. I also can’t do the series thing on a weekly basis. If there’s a good series running, I tend to let it run to the end and then seek out a box set to throw myself into for a few days. Spare time doesn’t come along too often but when it does, I like to indulge and cram as much in as I can, not wait a week or a fortnight for the next 42-minute installment.
Equally, Netflix suits my taste and style in movies, at least where the Irish listings are concerned on first review today. I’m not one for the recent releases. If there’s something screaming at me in the cinema to go see then yes, I’ll go see it, but for the most part I like to throw myself into older movies or movies I’ve seen time and time again. When it comes to buying DVDs, I’ll hit up HMV for five €3.99 DVDs of older releases before I’ll go for on €17.99 new release. Having access to older action movies, westerns, comedies, documentaries and the likes is much more appealing to me than having the latest and greatest releases.
And, to top it all off, the €6.99 a month price point has to be viewed as a bargain. In cutting TV costs, I cancelled my Sky subscription late last year, something that was running in the region of €30 a month. At €6.99 a month to access the same shows I was watching on Sky when the chance presented itself, and unlimited access to movies I would otherwise have to pay €5-odd for any time I wanted to view something, I’m on a winner, as I’m sure are a lot of other people who like to sit down at the weekend with a DVD and a bowl of popcorn and lose themselves for an hour or two at a time.
So, dear Netflix, welcome to Ireland. Hopefully there’s a strong enough subscriber base to see the service grow and the Irish & UK library expand but for the moment, and despite some begrudgers comments I’ve read online over the course of the day, I feel spoiled for choice and with one months subscription costing substantially less than a trip to the cinema, I’ll be holding onto my account for some time to come.
Also, if you nip over to Netflix.ie to sign up, you get a month’s trial that you can cancel at any time. All you can eat movies and TV for free for a month? Surely that’s worth a punt.