This week saw the release of the 2023 Irish Radio Report, bringing with it some key findings about the listenership habits of the general population in Ireland.
From the most recent JNLR data (up to the end of June 2023) we already know that 80.2% of people listen to radio on average daily, translating to around 3.3 million sets of ears. Not only that, but the average time spent per listener per day on radio is four hours, and seven minutes. Since 2018, JNLR figures will also show you that the daily audience for live radio in Ireland has gone from 3.1 million to 3.3 million listeners.
What the 2023 Irish Audio Report shows is that when it comes to our consumption of audio content is live radio is very much the dominant force when it comes to audio listening. Audio content in itself is up at 98% of the adult population weekly with live radio commanding a 92% share of that audience.
Bring that back to an average day in relation to time spent listening to any audio and live radio takes a 74% share of the market, the remainder given over to on-demand content. Interestingly, within on-demand audio, podcasts only account for 3% when compared to other music streaming (12%) or YouTube Music (7%) While streaming services gain more ground with young adults (15-24 years old) at a 29% share, podcast consumption still remains at 3%.
Other key points of note show that smart speaker ownership is up from 13% to 45% in four years while almost 40% of adults are now paying for a subscription service on one or more online platforms – either for ad-free audio streaming, YouTube premium (again, ad-free) or podcasts.