This week I appear as part of an article from IRS+, the digital wing of IRS (Independent Radio Sales) in Ireland.
The article, A Tale Of Three Stations, looks at how three separate Irish radio stations have adapted working methods during the Covid-19 pandemic.
In the article you’ll find out how we’ve made some changes at KCLR including
- Remote working practices
- On air promotions
- Additional progarmming
- New digital offerings
- Increased engagement from listeners and readers
There are also contributions from East Coast FM and Radio Nova.
We’re navigating our way through very interesting times, particularly in media circles. Some of the changes and initiatives will lapse in a few weeks, then we’ll shift focus, and keep pushing.
Now, more than ever (as is evident from listener engagement and well-crunched analytics for online services), radio is pulling more ears and eyes for its content.
How you make the most of it, learn from it and sustain it are the real challenges.
Take a read here, and if you’ve got any questions about any of the content in the article, drop me a line.
About IRS+
IRS+ is a dynamic, innovative centralised media sales and marketing bureau, serving independent local and national, broadcast and digital media channels.
For media owners, IRS+ offers promotion, sales and representation to agencies, creative media specialists and direct clients. For advertisers and their agencies, IRS+ offers a range of off the shelf and bespoke packages targeting specific demographics at local and national level.
IRS+ provides unrivalled access to community and local audiences throughout Ireland, through it’s long association with independent radio stations.
Find out more here.
