In the past few days, Google Podcast Manager has launched, billed as “a new tool to help podcasters gain insight into the evolving habits of podcast listeners so they can better understand their audiences and reach them across Google products.”
What does this mean for you as podcast host or promoter?
Well, more stats, more insights and a way to make sure your podcast is being indexed by Google (chiefly for Google Podcasts) for starters.
Google Podcast Manager arrives packing a range of metrics for recent episodes, including retention analytics to help you understand were people tune in or drop off, all with full export capability.
Straight off the bat I can get a Device Breakdown going back a year to see what’s happening on phones, tablets, desktop, smart speaker or other platforms. On episode breakdowns you can see the number of plays including those in the first thirty days of an episodes along with average percentage of podcast played, length and publishing date.
If you’re already up and running with a Google account, check out the podcast manager here.
