If you’ve not seen it previously, Apple have released a suite of marketing tools to help content creators push whatever they’re making or hosting through Apple services.
From promoting your app to books, music to news and or your TV show or movie, there’s plenty of tools available for budding marketers. For those of us in podcast land, they’ve also got the Apple Podcasts Toolbox.
The premise is simple – search for your podcast name, then help yourself to links, embeddable players, badges, icons and QR codes.
Let’s say I search for The Football Manager Football Show.
Straight away, I’m shown a preview of my three most recent episodes and a content link that will take me straight to the Apple Podcasts listing. I’m also given access to a customisable (by width, height and dark/light) embeddable player for recent episodes. The player too is responsive to automatically expand to fit mobile and desktop layouts.
You can generate a short link – like this one – that will link straight to your listing on Apple Podcasts.
Badges are also available as embeds in a variety of styles (dark, mono black/white, standard black/white) or you can download Apple Podcasts badges localised to your language.
Lastly, you can grab an app icon or generate a QR code for inclusion on your website or dropping into print ads and promo graphics.
Get started today, check out the Apple podcast marketing tools here.
Live sample: Apple Podcasts embeddable player
From the graphic above, here’s a working example of the embeddable player for The Football Manager Football Show via Apple Podcasts.