Entries have opened for the 2023/24 running of the Irish Audio Awards.
Launched by Radiocentre Ireland in 2022 as a joint venture between the IBI (Independent Broadcasters of Ireland) and RTÉ, the aim of the Irish Audio Awards is to showcase the unique strength and power of audio by recognising and rewarding work done in the audio realm, celebrating creativitiy in audio advertising and championship the teams behind the winning work.
Per the official website, “It’s the art of audio, coupled with science, sonic properties, dynamic audio, awesome and massive and big. Audio has such potential, it’s so big, bigger than we imagine. The best radio engages emotionally, it’s not a passive experience and we are great storytellers, great talkers. The innovation is always changing and there’s respect in the presence of a good idea. Creatives are competitive people and audio is one of the most creative medium, we should be world leaders and we are scratching the surface.”
There are 10 categories open for entry this year and an additional Grand Prix award will be announced on the night. These are
- Business (B2B advertising)
- Consumer (B2C advertising)
- Audio for Change (where audio is created for a charity, not-for-profit, social movement, for government etc. and the goal will be positive societal change)
- Use of Music (recognising exceptionally creative or innovative use of music or sound design in audio advertising)
- Sound Design (rewarding the process of composing, specifying, acquiring, manipulating, or generating audio elements including sound effects, location recordings, ‘atmos’ etc.)
- Copywriting Craft
- Casting (where voice performance is integral to the success of the spot)
- Innovation (recognising the innovative use of technology in audio advertising)
- Speculative (not yet aired or published)
- Broadcaster (original work by a radio broadcaster)
The Grand Prix category is awarded by the jury from entries made across the other general access categories, but can’t itself be entered. Full category details, 2022 winners audio and submission guidelines can be found here. Last year’s Grand Prix award went to Publicis Dublin for their Pick Up The Pace campaign for Virgin Media, a collaboration with JyellowL to release the fastest hip-hop track in Ireland. Take a listen below.
Last year’s event took place in Dublin’s Smock Alley theatre with the 2023/24 edition slated for Thursday 14 March 2024.
You need to have registered on the Irish Audio Awards platform to make submissions and you can do that here.